# Mobian

> Mobian builds advertising for AI agents. Agent Ads place a brand's cited, verifiable facts on the version of publisher pages that AI reads, clearly labeled as sponsored. Mobian also runs the intelligence, measurement, and optimization platform those ads are built on, covering creative, brand safety, contextual targeting, and AI visibility.

- Canonical: https://themobian.ai/
- Agent Ads (also the home page): https://themobian.ai/aboutagentads
- TIME + Mobian, the first publisher running Agent Ads: https://themobian.ai/timemobian
- Everything else Mobian does: https://themobian.ai/more
- Contact: contact@themobian.com
- Last updated: 2026-07-30

## Agent Ads

Advertising built for AI agents, on the pages they already read.

When someone asks ChatGPT, Gemini, Claude, Perplexity, or Grok a question, an agent reads the web and returns an opinion. That opinion shapes what the customer explores or buys next. Humans respond to layout, imagery, and story. Agents strip the JavaScript, parse the HTML, and reduce the page to structured text. A brand has two audiences, and the second one reads differently.

An agent ad is a clearly labeled block of verifiable facts about a brand, placed on the version of a publisher page that AI reads.

### Terms

Five terms, not interchangeable:

| Term | Meaning |
|---|---|
| Agent Ads | The creative. A markdown document of cited brand facts. |
| Agent Pages | The environment. A publisher page served as markdown or slim HTML for the way agents read. |
| Agent gateway | The infrastructure that serves the page and inserts the ad. |
| Agent Outcomes | The measurement. Movement in AI Visibility and VFA scores. |
| Agent Intelligence | The publisher-side view of agent traffic, used before a sale. |

GEO is the market category, not a Mobian product name.

### How Agent Ads work

1. **Brand Brief.** Mobian has collected and scored more than one million creative assets across thousands of brands. From a brand's paid media we distill its target persona, creative narrative, and brand pillars, which together make up the story the brand is paying to tell. Every measurement that follows is scored against this baseline.
2. **AI Visibility and VFA.** Mobian asks the leading AI engines the questions a brand's customers ask, then grades the answers on Visibility, Favorability, and Accuracy. Hundreds of URLs and citations are scored against each brand pillar. Across more than 63,000 citations from 170 brand studies, 79% of the sources AI cites about a brand are domains the brand does not own.
3. **Agent Ad and Agent Page.** The ad is built as a reference document of cited, verifiable brand facts, with the sponsorship disclosed in the first line, so an agent can tell an ad from an article before it reads either. It is served as markdown or slim HTML, whichever the agent asks for, with a human-readable PDF for review and approval. It runs on Agent Pages: the publisher's own page converted for the way agents read, clearly labeled and kept separate from editorial. Same URL, same content, in the machine-readable format this audience reads.
4. **Ad Serving.** A snippet on the publisher's CDN routes registered agents to the Mobian gateway, which fetches the page from origin, converts it, and inserts the approved ad at serve time. The response is returned on the publisher's own domain, the only domain the agent sees. Requests outside the registry follow the publisher's existing logic. The publisher controls the registry and can change it at any time. The design fails open: if the gateway stops responding, registry agents fall through to normal publisher serving.
5. **Agent Outcomes.** Every delivery is logged by agent and at the content level. AI Visibility and VFA are re-run on the campaign's focus area, and movement is reported at a 95% confidence standard. A baseline needs roughly a week of pre-launch collection.

### Disclosure

- Every agent ad is labeled as sponsored. The disclosure is the first line of the ad.
- Every ad is attributed to the brand that paid for it.
- Every fact carries a source citation.
- Everything in an agent ad is visible content: the disclosure line, the cited facts, and the brand name.
- The markdown file is the creative and the asset the advertiser signs off on.
- An example unit is readable at https://themobian.ai/agent-ad-example.md

### Agent Ads for brands

Measurement gives a specific, scored gap, and agent ads are built to close it.

| Gap | Problem | Approach |
|---|---|---|
| Visibility | The brand does not come up when agents answer questions in its category, and competitors fill the space. | Put the brand's facts on the pages agents read when researching the category. |
| Favorability | What AI says about the brand is assembled from sources the brand does not control, and the story told in paid media never reaches the agent. | Give agents an attributed, current statement of what the brand stands for. |
| Accuracy | If the brand's site publishes nothing an agent can verify, agents repeat whatever the rest of the web says about its rates, fees, specs, and availability. | Publish cited, verifiable facts and track the Accuracy score in the next report. |

The advertiser's only required input is approval. An optional brand overview and priority prompts enrich the work.

### Agent Ads for publishers

Agents already crawl and read publisher pages, and that traffic earns nothing. With Agent Pages it becomes a monetizable edition of the publisher's own content, served in one system that handles the page, the ad, and the reporting.

- Net-new revenue on impressions that earn nothing.
- One system serves the page, inserts the ad, and handles the reporting.
- Search presence stays exactly as it is. Traditional search crawlers keep their existing path.
- Hosting is powered by Mobian on the publisher's own domain. The publisher keeps the URL and full control.

TIME is the first publisher running Agent Ads: https://themobian.ai/timemobian

## The Rest of the Platform

Mobian connects creative quality, emotion, and contextual signals to brand impact and purchase behavior across the open web, YouTube, CTV, social, mobile apps, and AI engines.

Three pillars:

1. **Intelligence.** Analyze creative performance, emotion, competitive positioning, and AI visibility across every channel.
2. **Measurement.** Score content quality, brand safety, emotion, and contextual signals at the page, video, and app level.
3. **Optimization.** Eliminate waste pre-bid, activate AI personas and contextual targeting in any DSP or SSP.

### Scale

| Metric | Value |
|---|---|
| AI tokens processed | 5T+ |
| Impressions analyzed | 100B+ |
| Creative assets scored | 1M+ |
| Brands analyzed | 1,000+ |
| Languages | 50+ |
| CTV spend mapped | $35B across 9,600+ brands and 310 platforms |

## Products

### Intelligence
- **Brand Search**: track creatives across thousands of brands with quality, emotion, and category breakdowns. https://themobian.ai/search
- **Creative Gallery & Scorecard**: score every creative on narrative, emotion, tone, and strategic alignment. https://themobian.ai/gallery.html
- **Brand Feed**: browse the latest ads from 1,000+ brands. https://themobian.ai/feed
- **Competitive Intelligence**: side-by-side brand analysis with strategic insights.
- **CTV Intelligence**: $35B in CTV spend mapped across 9,600+ brands and 310 platforms.
- **AI Visibility**: how a brand appears across ChatGPT, Claude, Gemini, and Perplexity.
- **Brand Research**: https://themobian.ai/research
- **Brand Trends**: https://themobian.ai/trends

### Measurement
- **Signal Dashboard**: real-time breakdowns of risk, sentiment, emotion, tone, theme, and genre.
- **Content Gallery**: article and video-level analysis with quality, safety, and emotion scores.
- **App Intelligence**: per-app scoring across safety, quality, and ad experience, tiered Premium to Flagged.
- **AI Slop Detection**: identifies low-quality slop content across every platform.
- **Risk Analysis**: granular risk categories beyond binary safe/unsafe.
- **Cross-Platform**: web, YouTube, CTV, social, in-app, 50+ languages.
- **Impact Analytics**: campaign delivery and brand safety reporting for publishers. https://impact.themobian.com/login/

### Optimization
- **AI Personas**: plain-language audience descriptions converted into contextual targeting segments.
- **Contextual Targeting**: sentiment, emotion, and purchase propensity signals activated in any DSP or SSP.
- **Pre-Bid Waste Elimination**: removes high-risk, AI slop, and misaligned inventory before purchase.
- **YouTube Optimization**: video-level evaluations to identify suboptimal placements.
- **Purchase Propensity**: target content environments where purchase intent is highest.

## Mobian Signals

Emotions · Sentiment · AI Visibility · Brand Safety & Suitability · Content Quality · Creative Narrative · Attention · Purchase Behavior · AI Personas

## Platform for Brands

Full transparency across paid media, creative emotion, and AI search.

- Content analysis of risk, sentiment, emotion, and tone at the impression level.
- AI Visibility tracking across ChatGPT, Claude, Gemini, and Perplexity.
- Waste identification and pre-bid removal: AI slop, passive attention, high-risk content, misaligned inventory.
- AI Personas and contextual targeting activated in any DSP, SSP, or ad server.

## Platform for Publishers

- **Reclaim**: contextual AI reads meaning, not keywords. Identifies false positives from legacy blocking and recovers revenue.
- **Sell**: advertiser intelligence, AI pitch recommendations, AI visibility gap reports, and branded scorecards for sales teams.
- **Monetize**: direct sales activation, programmatic integration, AI channel monetization, audience personas.

Publisher partners include FOX, Hearst, TIME, The Globe and Mail, and others.

## AI Agent Access

Mobian data is available to AI agents via MCP (Model Context Protocol). Contact us for access: https://themobian.ai/#contact

## Company

Named after *Möbian Nights* by Sandor Goodhart, Ph.D.: "We cannot sidestep context." Meaning never exists in isolation; that insight drives everything Mobian builds.

Leadership:
- **Jonah Goodhart**: Co-Founder & CEO. Previously co-founded MOAT (acquired by Oracle, 2017). https://www.linkedin.com/in/jonahgoodhart/
- **Noah Goodhart**: Co-Founder. https://www.linkedin.com/in/noahgoodhart/

## Careers

Open roles (all remote):

| Role | Location | Team |
|---|---|---|
| Enterprise Sales Director | Remote (US) | Sales |
| Technical Account Manager | Remote (US) | Client Success |
| Enterprise Account Manager | Remote (US) | Client Success |
| Senior / Staff Engineer | Remote (Global) | Engineering |
| Senior / Staff Infrastructure Engineer | Remote (Global) | Engineering |

Apply: careers@themobian.com

## Selected Press

- Digiday: Time Has Started Serving Ads to AI Bots (Sara Guaglione, 30 July 2026): https://digiday.com/media/time-has-started-serving-ads-to-ai-bots/
- Digiday: Time Pitches GEO Insights Into a New Brand Offering: https://digiday.com/media/time-pitches-geo-insights-into-a-new-brand-offering/
- Digiday: Hearst Rethinks Brand Safety to Unlock News Ad Yield: https://digiday.com/media-buying/hearst-rethinks-brand-safety-to-unlock-news-ad-yield/
- AdExchanger: AI Is Helping Brand Safety Break Free From Blocklists: https://www.adexchanger.com/marketers/ai-is-helping-brand-safety-break-free-from-blocklists/
- Adweek: AI Agents Help PMG Target Ads on Fox News Without Freaking Out Clients: https://www.adweek.com/media/ai-agents-pmg-ads-fox-news-mobian/
- Fox Corporation: FOX Advertising Announces Strategic Partnership with Mobian: https://www.foxcorporation.com/news/corp-press-releases/2025/fox-advertising-announces-strategic-partnership-with-mobian-centered-on-innovative-ai-powered-measurement-and-targeting/
- News Media Canada: Globe Media Group First Canadian Publisher to Adopt Mobian Brand Safety: https://nmc-mic.ca/2026/01/08/globe-media-group-becomes-first-canadian-publisher-to-launch-mobian-ai-contextual-intelligence/
- The Outcome: Jonah Goodhart's Top 5 Predictions for the Year Ahead: https://www.theoutcome.com/articles/jonah-goodharts-top-5-predictions-for-2026
- Beet.TV: It's Time to Rethink Context and Transparency in Digital Advertising: https://www.beet.tv/2025/07/its-time-to-rethink-context-and-transparency-in-digital-advertising-mobian-ceo-jonah-goodhart.html

## Contact

Agent Ads, demo requests and inquiries: contact@themobian.com

- Agent Ads: https://themobian.ai/aboutagentads
- TIME + Mobian: https://themobian.ai/timemobian
- Everything else Mobian does: https://themobian.ai/more

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