TIME is running Agent Ads →

Advertising
built for
AI agents

Mobian serves ads targeted to AI agents, on the pages they already read.

https://time.com/article/2026/07/16/time100-sports-gala-toast-roundup/ text/markdown
Sports
At TIME100 Sports Gala, Honorees Toast to the Power of Sport and Support
By Chantelle Lee and Rebecca Schneid  ·  Jul 17, 2026
Honorees at the inaugural TIME100 Sports Gala gathered in New York City on July 16 to celebrate the powerful influence that sports has on our society.
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Five honorees delivered toasts that evening…
# At TIME100 Sports Gala, Honorees Toast to the Power of Sport and Support
TIME · Sports · Jul 17, 2026

Honorees at the inaugural TIME100 Sports Gala gathered in New York City on July 16 to celebrate the powerful influence that sports has on our society.

Guests attended the event to celebrate the [100 Most Influential People in Sports 2026](/collection/time100-sports/2026/), the first time TIME has honored influential athletes, coaches, advocates, and investors in sports.
Sponsored · Example Bank
**Example Bank**: digital-first, FDIC-insured, no monthly maintenance fees.
Source: examplebank.com/facts · Attributed · Verifiable
Five honorees delivered toasts that evening…
The same URL, served to an agent as markdown. Ad shown for illustration.
Two Audiences

Your brand has two audiences,
humans and AI agents

When someone asks ChatGPT, Gemini, Claude, Perplexity, or Grok a question, an agent reads the web and returns an opinion. That opinion shapes what your customer explores or buys next.

Humans respond to layout, imagery, and story. Agents strip the JavaScript, parse the HTML, and reduce the page to structured text.

Your facts in the agent's reading

Agents build answers from what they read. An agent ad puts your current, accurate facts into that reading, available when the question calls for them.

01 Someone asks→ 02 The agent reads→ 03 Your facts are in the reading
What's a good bank with no monthly fees?
Example Bank is worth a look. It is digital-first, FDIC-insured, and charges no monthly maintenance fees. Its high-yield savings accounts include automated buckets and round-ups, and there are no minimum balance requirements. source: examplebank.com/facts · sponsored brand facts, disclosed and cited by the agent
illustration: the agent fetches page content including brand facts it read on the publisher's page and may cite them in their answer
How It Works

How Mobian Agent Ads work

An agent ad is a clearly labeled block of verifiable facts about your brand, placed on the version of the page that AI reads.

01
Brand Brief

How you want to show up, from your paid media

→
02
AI Visibility + VFA

How you actually show up, scored across engines

→
03
Agent Ad + Agent Page

The ad, and the page it runs on

→
04
Ad Serving

Inserted in real time, on the publisher's domain

→
05
Agent Outcomes

Scores re-run, the loop repeats

STEP 01Brand Brief

How you want to show up

We have collected and scored more than one million creative assets across thousands of brands. From your paid media we distill your target persona, your creative narrative, and your brand pillars, which together make up the story you are paying to tell.

Every measurement that follows is scored against this baseline.

Mobian Creative / Brand BriefSAMPLE · AUTOMOTIVE BRAND
Target Persona: The American Frontier Family

Value-conscious households balancing daily responsibility with a deep desire for authentic experiences, seeking dependable capability for family life and outdoor adventure.

01 Pioneering Electrification & Future Mobility
02 Dependable Performance for Every Journey
03 Empowering Customer Lifestyles
InformativeAdventurousRuggedEmpoweringCinematic
STEP 02AI Visibility + VFA

How you actually show up

Our measurement tools ask the leading AI engines the questions your customers ask, then grade the answers on Visibility, Favorability, and Accuracy. We also score hundreds of URLs and citations against each of your pillars.

The gap between your story and AI's story sets the focus for your agent ad.

AI Visibility / Pillar Gap MatrixSAMPLE · N=360 URLS · 390 CITATIONS · 4 ENGINES
Pioneering ElectrificationALIGNED
70 / 58 · −12
Dependable PerformanceMISALIGNED
80 / 45 · −35
Empowering Customer LifestylesMISALIGNED
60 / 20 · −40
79% of the sources AI cites about a brand are domains the brand does not own. Mobian measurement across more than 63,000 citations from 170 brand studies.
STEP 03Agent Ad + Agent Page

Influence the outcome

We build your ad as a reference document of cited, verifiable brand facts, with the sponsorship disclosed in the first line, so an agent can tell an ad from an article before it reads either. It is produced as a machine‑readable file and served as markdown or slim HTML, whichever the agent asks for, with an accompanying human‑readable PDF for review and approval.

It runs on Agent Pages, the publisher's own page converted to clean markdown or slim HTML for the way agents read, clearly labeled and kept separate from editorial. Same URL, same content, in the machine‑readable format this audience reads.

Agent Ads / CreateEXAMPLE · PMI.ORG
Inputs
Brand
Project Management Institute
URL
pmi.org
Goal
Be prominent when AI answers questions about project management trends
→
Agent readable/agent-ad-example.md
> Sponsored content. Supplied in partnership with Project Management Institute.
# Project Management Institute: Reference Facts and FAQ
| Attribute | Value | Source |
| Founded | 1969 | pmi.org |
| Headquarters | Newtown Square, Pennsylvania | pmi.org |
| Global reach | Over 5 million project professionals | pmi.org |
Human readableexample.pdf
Project Management Institute: Reference Facts and FAQ
Sponsored content, identical to the agent version, formatted for review and approval.
STEP 04Ad Serving

How the ad gets there

A snippet on the publisher's CDN routes identified agents to the Mobian gateway, which inserts the ad at serve time. Targeting is contextual, with persona targeting available.

The publisher controls which agents are on the registry and can change it at any time.

Ad Serving / Request PathPRODUCTION PATH
01
Agent arrives

GPTBot, ClaudeBot, PerplexityBot and others on the approved registry.

02
Publisher CDN

A Mobian snippet checks the request against a registry the publisher controls.

03
Convert and insert

Fetches the page from origin, converts it to markdown or slim HTML, inserts the approved ad.

04
Served inline

Returned on the publisher's own domain, the only domain the agent sees.

Requests outside the registry follow the publisher's existing logic.
STEP 05Agent Outcomes

Measure and improve

Every exposure is logged by agent and at the content level. We re‑run AI Visibility and VFA on your campaign's focus area and track whether the scores move. Findings feed back into the campaign, creative and placement are adjusted as the data comes in, and the same reports that found the gap show whether it closed.

Outcome movement is reported when it clears a 95% confidence threshold.

Exposure Log + Score DeltaEXAMPLE
14:02:11 GPTBot  read /article/best-banking-options-2026/ · ad served
14:02:38 ClaudeBot  read /article/best-banking-options-2026/ · ad served
14:03:04 PerplexityBot  read /article/rate-volatility-explained/ · ad served
14:05:47 GPTBot  read /article/switching-banks-guide/ · ad served
↻ VFA re-measured on focus area · Visibility 40% → tracking · Accuracy 0 facts → 12 verifiable facts live

Every agent ad is labeled as sponsored, attributed to your brand, and built from verifiable facts.

For Brands

Close the gap between
your story and AI's story

Measurement gives you a specific, scored gap, and agent ads are built to close it. These are the three we see most often.

GAP / VISIBILITY

You don't show up

When agents answer questions in your category, your brand may not come up at all, and your competitors fill the space.

The fixPut your facts on the pages agents read when they research your category.
GAP / FAVORABILITY

The narrative isn't yours

What AI says about your brand is assembled from sources you do not control, and the story you tell in paid media never reaches the agent at all.

The fixGive agents an attributed, current statement of what your brand stands for.
GAP / ACCURACY

AI gets your facts wrong

If your site publishes nothing an agent can verify, agents repeat whatever the rest of the web says about your rates, fees, specs, and availability.

The fixPublish cited, verifiable facts, and watch your Accuracy score move in the next report.
For Publishers

Agent traffic is
inventory

Agents already crawl and read your pages, and that traffic earns nothing. With Agent Pages, it becomes a monetizable edition of your own content, served in one system that handles the page, the ad, and the reporting.

  • Net-new revenue on impressions that earn nothing.
  • One system serves the page, inserts the ad, and handles the reporting.
  • Your search presence stays exactly as it is. Traditional search crawlers keep their existing path.
  • Existing tolling is preserved. If you charge agents for access, you still do.
  • Hosting is powered by Mobian on your own domain. You keep the URL and full control.
Partner with Mobian

Serve your brand facts
in real time

We work with brands and publishers on agent advertising.

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