# Mobian > AI-powered intelligence, measurement, and optimization for digital advertising. Mobian helps brands and publishers show up effectively for two audiences: humans and AI agents. - Canonical: https://themobian.ai/ - Contact: https://themobian.ai/#contact - Last updated: 2026-07-09 ## What Mobian Does Mobian connects creative quality, emotion, and contextual signals to brand impact and purchase behavior across the open web, YouTube, CTV, social, mobile apps, and AI engines. Three pillars: 1. **Intelligence.** Analyze creative performance, emotion, competitive positioning, and AI visibility across every channel. 2. **Measurement.** Score content quality, brand safety, emotion, and contextual signals at the page, video, and app level. 3. **Optimization.** Eliminate waste pre-bid, activate AI personas and contextual targeting in any DSP or SSP. ## Scale | Metric | Value | |---|---| | AI tokens processed | 5T+ | | Impressions analyzed | 100B+ | | Brands analyzed | 1,000+ | | Languages | 50+ | | CTV spend mapped | $35B across 9,600+ brands and 310 platforms | ## Products ### Intelligence - **Brand Search**: track creatives across thousands of brands with quality, emotion, and category breakdowns. https://themobian.ai/search - **Creative Gallery & Scorecard**: score every creative on narrative, emotion, tone, and strategic alignment. https://themobian.ai/gallery.html - **Brand Feed**: browse the latest ads from 1,000+ brands. https://themobian.ai/feed - **Competitive Intelligence**: side-by-side brand analysis with strategic insights. - **CTV Intelligence**: $35B in CTV spend mapped across 9,600+ brands and 310 platforms. - **AI Visibility**: how a brand appears across ChatGPT, Claude, Gemini, and Perplexity. - **Brand Research**: https://themobian.ai/research - **Brand Trends**: https://themobian.ai/trends ### Measurement - **Signal Dashboard**: real-time breakdowns of risk, sentiment, emotion, tone, theme, and genre. - **Content Gallery**: article and video-level analysis with quality, safety, and emotion scores. - **App Intelligence**: per-app scoring across safety, quality, and ad experience, tiered Premium to Flagged. - **AI Slop Detection**: identifies low-quality slop content across every platform. - **Risk Analysis**: granular risk categories beyond binary safe/unsafe. - **Cross-Platform**: web, YouTube, CTV, social, in-app, 50+ languages. - **Impact Analytics**: campaign delivery and brand safety reporting for publishers. https://impact.themobian.com/login/ ### Optimization - **AI Personas**: plain-language audience descriptions converted into contextual targeting segments. - **Contextual Targeting**: sentiment, emotion, and purchase propensity signals activated in any DSP or SSP. - **Pre-Bid Waste Elimination**: removes high-risk, AI slop, and misaligned inventory before purchase. - **YouTube Optimization**: video-level evaluations to identify suboptimal placements. - **Purchase Propensity**: target content environments where purchase intent is highest. ## Mobian Signals Emotions · Sentiment · AI Visibility · Brand Safety & Suitability · Content Quality · Creative Narrative · Attention · Purchase Behavior · AI Personas ## For Brands Full transparency across paid media, creative emotion, and AI search. - Content analysis of risk, sentiment, emotion, and tone at the impression level. - AI Visibility tracking across ChatGPT, Claude, Gemini, and Perplexity. - Waste identification and pre-bid removal: AI slop, passive attention, high-risk content, misaligned inventory. - AI Personas and contextual targeting activated in any DSP, SSP, or ad server. ## For Publishers - **Reclaim**: contextual AI reads meaning, not keywords. Identifies false positives from legacy blocking and recovers revenue. - **Sell**: advertiser intelligence, AI pitch recommendations, AI visibility gap reports, and branded scorecards for sales teams. - **Monetize**: direct sales activation, programmatic integration, AI channel monetization, audience personas. Publisher partners include FOX, Hearst, TIME, The Globe and Mail, and others. ## AI Agent Access Mobian data is available to AI agents via MCP (Model Context Protocol). Contact us for access: https://themobian.ai/#contact ## Company Named after *Möbian Nights* by Sandor Goodhart, Ph.D.: "We cannot sidestep context." Meaning never exists in isolation; that insight drives everything Mobian builds. Leadership: - **Jonah Goodhart**: Co-Founder & CEO. Previously co-founded MOAT (acquired by Oracle, 2017). https://www.linkedin.com/in/jonahgoodhart/ - **Noah Goodhart**: Co-Founder. https://www.linkedin.com/in/noahgoodhart/ ## Careers Open roles (all remote): | Role | Location | Team | |---|---|---| | Enterprise Sales Director | Remote (US) | Sales | | Technical Account Manager | Remote (US) | Client Success | | Enterprise Account Manager | Remote (US) | Client Success | | Senior / Staff Engineer | Remote (Global) | Engineering | | Senior / Staff Infrastructure Engineer | Remote (Global) | Engineering | Apply: careers@themobian.com ## Selected Press - Digiday: Time Pitches GEO Insights Into a New Brand Offering: https://digiday.com/media/time-pitches-geo-insights-into-a-new-brand-offering/ - Digiday: Hearst Rethinks Brand Safety to Unlock News Ad Yield: https://digiday.com/media-buying/hearst-rethinks-brand-safety-to-unlock-news-ad-yield/ - AdExchanger: AI Is Helping Brand Safety Break Free From Blocklists: https://www.adexchanger.com/marketers/ai-is-helping-brand-safety-break-free-from-blocklists/ - Adweek: AI Agents Help PMG Target Ads on Fox News Without Freaking Out Clients: https://www.adweek.com/media/ai-agents-pmg-ads-fox-news-mobian/ - Fox Corporation: FOX Advertising Announces Strategic Partnership with Mobian: https://www.foxcorporation.com/news/corp-press-releases/2025/fox-advertising-announces-strategic-partnership-with-mobian-centered-on-innovative-ai-powered-measurement-and-targeting/ - News Media Canada: Globe Media Group First Canadian Publisher to Adopt Mobian Brand Safety: https://nmc-mic.ca/2026/01/08/globe-media-group-becomes-first-canadian-publisher-to-launch-mobian-ai-contextual-intelligence/ - The Outcome: Jonah Goodhart's Top 5 Predictions for the Year Ahead: https://www.theoutcome.com/articles/jonah-goodharts-top-5-predictions-for-2026 - Beet.TV: It's Time to Rethink Context and Transparency in Digital Advertising: https://www.beet.tv/2025/07/its-time-to-rethink-context-and-transparency-in-digital-advertising-mobian-ceo-jonah-goodhart.html ## Contact Demo requests and inquiries: https://themobian.ai/#contact --- © 2026 Mobian ® · [Terms](https://themobian.com/terms) · [Privacy](https://themobian.com/privacy)